How Digital Life Changes our Personal Economy – A Market Analysis

Gianluca Zaffiro, Ioannis Mourgis


“Digital life”, intended as the consequence of being connected to any device, anytime, anywhere and the “sharing economy” phenomenon are impacting and changing both business and individual activities. Mass collaboration is emerging through multiple new tools for people and companies, generating a clear advantage in terms of effectiveness, creativeness and competitiveness. In this paper, we analyze how individuals are engaging the evolution of personal (peer) economics to identify the best cases of the most remarkable crowd-based start-ups. Moreover a new model is described on how big companies could leverage the crowd, with an open innovation approach.


Digital Technology; Access Economy; Mass Collaboration; Sharing Economy.